Most cupcakes are bad for us. Given all the fat, sugar and empty calories, eating enough of them over time can do a body harm.

But these special cupcakes, baked by ad agency Hill Holliday, are much, much worse. Just one bite could tear up your insides and send you screaming to the hospital. 

Nails, razorblades, thumbtacks, antifreeze and other nasty ingredients were baked into such goodies at Celenia's, a faux pop-up shop at Boston's South Station. The installation was created as part of a campaign designed to illustrate how painful it can be for celiac disease sufferers to eat foods containing gluten.  (Muse)

We created a pop-up bakery shop at Boston’s very busy South Station for 2 full days. Commuters popped by often looking for a tasty treat only to discover it was an art display aiming to help passerby’s realize the pain of living with Celiac Disease. I helped produce, direct and edit the video seen on this page.