(From Adweek)

 Lung cancer kills an estimated 421 people every single day. It is also notoriously difficult to recover from the disease, with its 18.1 five-year survival rate among the lowest of all types of cancers.

Fortunately, there’s a low-dose CT scan (LDCT) which can detect the cancer in its early stages, before any symptoms are evident and when there’s a much greater chance of treating the disease.

To bring awareness to the issue, the Ad Council and agency Hill Holliday teamed up to launch a “Saved by the Scan” campaign for the American Lung Association targeting those at highest risk of developing lung cancer, timed to coincide with World Lung Cancer Day.

Hill Holliday turned to a visual representation of those at highest risk of developing lung cancer. A woman climbs a mountain of cigarettes, as the voiceover informs viewers that she “smoked 12,000 packs of cigarettes over 15 years.” The spot concludes by telling viewers, “You stopped smoking now start screening” and directing them to SavedByTheScan.org.